Consumers are terrified by counterfeits 😰
In today's global marketplace, the volume of counterfeit products has reached alarming levels, leaving consumers frequently feeling anxious about their purchases. Social media is rife with threads where people share stories of unknowingly purchasing counterfeits. This growing concern is not just a minor trouble; it affects brand integrity, consumer trust, and can even pose serious health and safety risks. The digital world, while offering convenience and variety in shopping, has also provided counterfeiters with sophisticated tools to create and distribute fake products. As a result, brands and resellers face an urgent need to protect their reputations and ensure their customers receive only authentic products.
The stakes are tremendously high. The presence of counterfeit goods in the market not only leads to significant revenue losses but also involves brands in scandals that affect their reputation and diminish consumer confidence. While a variety of brand protection techniques exist, some have proven insufficient in this high-tech era (check our recent article about serial numbers).
How O’Legit Can Help
At O'Legit, we believe that brands and consumers must be protected. That's why we have developed an advanced solution to combat counterfeits through our digital fingerprinting technology, SurfIDâ„¢.
We scan the surface of each legitimate product to create a unique digital fingerprint, capturing every characteristic to ensure highly accurate identification. Later, the product can be scanned again to verify its authenticity by matching its current state with the stored digital fingerprint. Even if a counterfeit item appears extremely similar to the original item, we can detect it.
If you're interested in exploring how we can help your brand and protect your customers, please contact us!
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