It’s estimated that counterfeit and pirated goods sold abroad displace at least 20% of sales that would otherwise occur in legitimate markets like the U.S. This amounts to an estimated $29 billion in lost sales annually.

Did you know that chief executives believe brand reputation accounts for over 40% of a company's market capitalization?

In the ever-evolving landscape of fashion retail, the relationship between brands and resellers has become a critical focal point.

Counterfeiting has deep roots, dating back to ancient times. As early as 3300-2000 BC, cowrie shells, once used as money, were imitated using materials like ivory, bone, clam shells, stone, and later, bronze.

In the ongoing battle against counterfeits, many brands have turned to educating their customers on how to spot fake products.

Today's brands face the challenge of preventing excess inventory from flooding the market while managing surplus in a way that aligns with environmental and ethical standards.

Tap and go - that's how thousands of people around the world buy coffee to kick off their morning. The technology that makes this seamless card wave possible is called Near Field Communication (NFC).

As we observe from social media, one of Gen Z trends is a preference of mid-priced brands over high-end luxury items.

Did you know that "QR" in QR code stands for quick response? QR codes were originally invented by Masahiro Hara in 1994 while working at Denso Wave, a subsidiary of Toyota in Japan.

In today's global marketplace, the volume of counterfeit products has reached alarming levels, leaving consumers frequently feeling anxious about their purchases.

Serial numbers are no longer a reliable method for authenticating luxury goods in today’s sophisticated market.

Unlike traditional counterfeits, which are often easily recognizable due to poor quality, super fakes use advanced manufacturing techniques and high-quality materials to replicate genuine items, even including authenticity cards, QR codes, and serial numbers.

To effectively protect your brand from counterfeits, the O'Legit team believes that integrating robust authenticity protection measures at the manufacturing stage is essential.

In 2023, the counterfeit market reached a shocking $3 trillion, posing a significant threat to luxury brands worldwide.