Recycle, Resell, Offload: The Unseen Work and Its Challenges 🟢♻️
Today's brands face the challenge of preventing excess inventory from flooding the market while managing surplus in a way that aligns with environmental and ethical standards.
Some luxury brands manage excess stock at outlet stores and host exclusive events to maintain their allure. They also collaborate with resellers to manage stock levels. With legal restrictions against destroying unsold goods, more brands are turning to recycling. While they invest significant effort and resources into ethically offloading their stock, counterfeiters are undermining these efforts by flooding the market with fakes.
To protect themselves, brands must clearly separate their original inventory from counterfeits (which can be very difficult—read more about super fakes in our feed) and provide customers and resellers with accessible education and tools.
How O’Legit Can Help
Understanding these challenges, O’Legit is dedicated to providing brands with the technology they need to protect their original inventory and empower their customers and resellers. That’s why we’ve developed an advanced fingerprinting solution, SurfID™.
We scan the surface of each legitimate product to create a unique digital fingerprint, capturing every characteristic to ensure highly accurate identification. Later, the product can be scanned again to verify its authenticity by matching its current state with the stored digital fingerprint.
If you’re interested in learning more about how our solution can help your brand fight against counterfeits, let’s chat!
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