NFC for Product Authentication: Is It the Best Fit?
Tap and go - that's how thousands of people around the world buy coffee to kick off their morning. The technology that makes this seamless card wave possible is called Near Field Communication (NFC). NFC tags, small devices that store and transmit data wirelessly, are used for a variety of applications, from everyday payments to product authentication.
For fashion brands, integrating NFC tags into their authentication systems can be challenging and requires significant investment. First, tags need to be purchased from a trusted supplier, programmed, and provisioned with firmware and cryptographic keys. A brand would also need a team of software engineers to manage the authentication service. Furthermore, the manufacture of tags increases the carbon footprint, prompting brands that are conscientious about sustainability to consider more environmentally friendly solutions.
Additionally, it’s worth mentioning that NFC tags have some questionable features. Advanced tags can self-erase when scanned with a device of a different frequency, meaning that the item can no longer be verified through this method. Since most brands bury tags within the item, it’s very difficult and risky to replace a tag with a new one.
How O’Legit Can Help
At O’Legit, we understand how important it is to use reliable brand protection measures. That’s why we have developed an advanced solution to combat counterfeits through our digital fingerprinting technology, SurfID™. We scan the surface of each legitimate product to create a unique digital fingerprint, capturing every characteristic to ensure highly accurate identification. Later, the product can be scanned again to verify its authenticity by matching its current state with the stored digital fingerprint. Even if a counterfeit item appears extremely similar to the original, we can detect it.
This approach avoids the use of embedded tags and invasive methods, providing a seamless and eco-friendly authentication process.
If you’re interested in learning more about how our solution can help your brand fight against counterfeits, let’s chat!
#CounterfeitPrevention #BrandProtection #Innovation #Technology #AntiCounterfeiting #ConsumerProtection #EthicalFashion #BrandManagement #BrandStrategy #BrandIdentity #FraudPrevention #BrandDifferentiation #ConsumerSafety #IntellectualProperty #ProductAuthentication #SupplyChainSecurity #ConsumerTrust #SustainableFashion #FashionIndustry
