Gen Z Likes Mid-Priced Fashion Brands 👍❤️
As we observe from social media, one of Gen Z trends is a preference of mid-priced brands over high-end luxury items. This generation values reasonable costs, sustainability, and access to unique styles, making them more eager to explore more affordable fashion brands. However, as the popularity of these brands grows, so does the risk of counterfeits infiltrating this market segment.
The rise of counterfeit goods in the mid-priced segment poses significant damage to both consumers and brands. Fake products not only compromise the quality and safety of items but also damage the reputation and trust that brands have worked so hard to build. This growing concern presents a golden opportunity for mid-priced fashion brands to stand out by adopting advanced anti-counterfeit technologies such as the solution O’Legit offers. They can not only safeguard their brand but also contribute to a global goal: a more transparent and trustworthy market for everyone.
How O’Legit Can Help
At O’Legit, we understand how important it is to protect your brand, where you have worked so hard to put your products in a strong position and acquire the trust of your customers. That’s why we have developed an advanced solution to combat counterfeits through our digital fingerprinting technology, SurfID™.
We scan the surface of each legitimate product to create a unique digital fingerprint, capturing every characteristic to ensure highly accurate identification. Later, the product can be scanned again to verify its authenticity by matching its current state with the stored digital fingerprint. Even if a counterfeit item appears extremely similar to the original, we can detect it.
If you’re interested in learning more about how our solution can help protect your brand, let’s chat about how we can partner together!
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