Super Fakes and How O’Legit Can Help Fight Them 🥊

What are Super Fakes?

Over the years, luxury brands have been a target for counterfeiters. These days, the market is suffering from more advanced counterfeit products known as super fakes. These high-quality counterfeits are almost impossible to differentiate from genuine products, closely mimicking originals in materials, craftsmanship, and intricate details.

Unlike traditional counterfeits, which are often easily recognizable due to poor quality, super fakes use advanced manufacturing techniques and high-quality materials to replicate genuine items, even including authenticity cards, QR codes, and serial numbers. Experts can also struggle to distinguish a super fake from the authentic item.

As a result:

  • This makes it even more challenging to protect brand integrity and consumers.

  • It leads to complications such as lack of consumer trust, financial losses, and additional costs to identify and prosecute super fake manufacturers.

How O’Legit Can Help

At O’Legit, we are dedicated to helping luxury brands combat super fakes through our advanced digital fingerprinting technology, SurfID™. We scan the surface of each legitimate product to create a unique digital fingerprint, capturing every characteristic to ensure a highly accurate identification. Later, the product can be scanned again to verify its authenticity by matching its current state with the stored digital fingerprint. Even if a counterfeit item appears extremely similar to the original item, we can detect it.

If you’re interested in learning more about how our solution can help your brand fight against counterfeits, including super fakes, let’s chat [contact form]!

#CounterfeitPrevention #BrandProtection #LuxuryGoods #Innovation #Technology

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Why Serial Numbers Might Not Be Efficient for Authentication 🔢

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Why is the Manufacturing Stage So Important in Protecting a Brand from Counterfeits?